Our Process

Revenue

We conduct a comprehensive review of your hotel’s revenue strategy, starting with analysis of your accommodation revenue planning and rate management (e.g. ARR/REVPAR/ALOS). We then investigate all of the other things that are often taken for granted, such as commissions to online travel agencies and credit card processing companies, menu and bar pricing, and rebates from suppliers. Every last detail is key to cost controls – and we leave no stone unturned to ensure that you can maximise all revenue opportunities.

Finance

We help you build a long-term financial strategy – through capital planning and investment, loan restructuring, and benchmarking – while also identifying opportunities for immediate improvements to day-to-day financial operations. We assess the procedures you have in place for things like cash handling, ledger controls, end-of-day auditing, and bank reconciliation, then recommend solutions in order of importance.

Social Media

We harness your brand’s identity to create a unique social media personality that reflects the principles of your business. In an age where new solutions such as AirBnB and Trip Advisor are providing both business and leisure travellers with instant access and comparisons to your competition, we ensure that you will stand out from the crowd with a social media brand that is tailored to your target audience.

Property Management

We assess the hotel’s condition and renovation needs, and if necessary will build a refurbishment plan in line with the hotel’s finances and cash flow. We will bring in specialists and consultants as required to facilitate a cost-effective and streamlined refurbishment process.

Services

If you are looking for specific support or advice, we offer tailored solutions in the following areas:

Daily Operations
Food & Beverage Concepts
Revenue & Finance
Sales & Marketing
HR
Health & Safety
Build & Refurb
If you would like to find out more about our services, or have any other questions, please contact us today...
Getting To Know Your Business

We start by getting to know you and your business through a six-day initial analysis of your operational teams. For this we will need access to the business in order to work directly with these departments while they are on duty.

We will then report our findings to you, building a platform of recommendations that we can use to move your business forward.

Here’s how an example week may look:

MONDAY: RECEPTION

We begin with the reception and reservations team, going over the past week’s business and looking at the plans for the weeks and months ahead.

TUESDAY: HOUSEKEEPING & MAINTENANCE

Here we’ll shadow the housekeeping team as they prepare for the arrival of new guests after the departure of old ones. We will focus on cleaning costs and planning, and then tour the building with the maintenance team.

WEDNESDAY: KITCHEN & NIGHT PORTERS

We will observe the restaurant team as they go from kitchen prep through to dinner service, and then spend time with the night audit and night porters during the night shift.

THURSDAY: KITCHEN & STATUTORY REGULATIONS

We will examine the set up and service from breakfast through to lunch, as well as meeting the bar staff. In the afternoon we will review all of the statutory regulation paperwork to ensure it is in order.

FRIDAY: ACCOUNTING & ARRIVALS

We spend the morning with the accounting department reviewing revenue management for all departments in the hotel, including profit and loss reports compared with the planned forecast. In the evening, we oversee arrivals with the front-of-house staff, staying through to the night if an event is being hosted.

SATURDAY: OPERATIONS

We will follow the operational team as the work through the day, creating a final assessment of the hotel’s service.

How long do we stay in your business?

We will stay in your business until you have the right systems in place in order for you to thrive. Once you are moving in the right direction, with streamlined, cost-effective procedures, we will step away with the confidence that your business will continue to flourish on its own.

From there, we are only a phone call away if you ever need more support. We will contact you every month to have a chat, and every three months we will gladly spend the day with you to review your business and offer advice as required.

Work With Us

If you are interested in working with us, send an email to Duncan at duncan@layercakeconsultancy.co.uk and we will get back to you as soon as possible.

Please be assured that we follow strict procedures ensuring total confidentiality.